ION Officially Launches The ICN, A Full-Service Management Platform For Influencer Campaigns
ION launches new fully integrated platform called the ICN, or Influencer Channel Network, aimed at marketers already working with influencers who are looking to activate campaigns at scale.
Pasadena, California, March 24, 2015 (Newswire.com) - Ayzenberg’s ION has officially launched a new core offering, the ICN, or Influencer Channel Network, which is a fully integrated platform aimed at experienced marketers who are already working with influencers and are interested in in-depth tactics for uniquely creative and strategically native campaigns to build value in their brand.
ION’s platform currently counts over 400k influencers across numerous channels among its users, who combined generate billions of views, allowing marketers to maximize the potential of over 100 MCNs and countless independent influencers. ION’s proprietary tech-stack has already been used by numerous marketers benefiting from the an award-winning creative agency to guide brand strategy and creative.
"Our vision right from the beginning was to work with creators and brands to create an environment of innovation and respect while allowing both sides to accelerate each others' brands without losing their authentic, native voices."
Eric Ayzenberg, Chief Creative Officer
"ION is an influencer agency. For the past 3 years, our ION team has been in a startup build, test and deploy mode, executing hundreds of influencer programs inside Ayzenberg’s socially-forward advertising agency. Working with our own media and digital groups, we have invested millions to create this fully integrated technology platform.
Dedicated full-service management now includes brand strategy and talent management, which is backed by our full reporting and media delivery guarantee.
Our vision right from the beginning was to work with creators and brands to create an environment of innovation and respect while allowing both sides to accelerate each others’ brands without losing their authentic, native voices,” said Eric Ayzenberg, Chief Creative Officer of Ayzenberg and ION.
Using syndicated toolsets, influencers are discovered and connected into the ICN platform. There, marketers can initiate campaigns directly with the ICN creators who are incentivized to participate, whether it’s creating and sharing great content.
Influencers are typically assigned to one of four tiers, based on number of subscribers or followers.
Tier 1 and Tier 2 influencers have the largest mainstream following, ranging from 100 thousand to a million+ subscribers. They often operate as businesses within an MCN, command significant talent fees, and have celebrity status among their followers.
Tier 3 and Tier 4 influencers tend to have a smaller but more engaged fan base, work independently of MCNs, and can be very challenging to connect with. A combination of social media, referrals, and other means are typically required. However, once on board, these influencers can be highly motivated by product, exclusive content, and non-monetary incentives.
The ICN represents an elevation of the symbiotic relationship between brand and creator, as more and more marketers are seeing the value of branded content as an especially powerful way to reach Gen Now consumers. As brands participate, they give their ICN creators exclusive content and access to insider information. By letting these creators share this valuable information with the public, the brand has a more seamless way of connecting with audiences while cultivating long-lasting relationships with the creators as they grow.
ION’s proprietary reporting dashboard provides real-time analytics and data visualization. Multi-KPI, third-party data sets and creative content are centralized to streamline performance evaluation, assess earned media actions and optimize results.
Based on ION’s influencer expertise and media guarantees, campaigns have delivered up to 8x earned media ROI.
“Outside of brand lift, we were astonished by the media value opportunity during every campaign, especially with clients who allowed us to integrate it with Ayzenberg’s 360-degree approach. In the next 4 months, we will unveil our new 2.0 front-end design and will start showing more of a behind-the-curtain view of our ICN platform.”
Chris Younger, Ayzenberg’s Director of Strategy, and Vincent Juarez, Ayzenberg’s Director of Media will for the first time reveal the methods behind the ICN platform in a webinar on April 21st, 2015.
For more information about this webinar, fill out our request an invite form.
About Ayzenberg
One of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We're all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today's connected 'Gen Now' consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit ayzenberg.com.
About ION
The Influencer Outreach Network (ION) is an agency within the Ayzenberg Group that specializes in influencer marketing, content creation and custom brand channels. Influencers, the celebrities of social content platforms are among today’s most powerful brand advocates. ION’s agnostic approach to managed service provides the best of all worlds: influencers through established MCN partnerships, direct talent relationships, agency-grade creative content curation and custom ICNs (Influencer Channel Networks) that guarantee results. Whether it’s automotive, entertainment, gaming, technology, or fashion ION has the right influencer solution you. For more information, visit joinion.net.
Contact Information
Ayzenberg
pr@ayzenberg.com
ION
vincent@ayzenberg.com
